Social campaign examples. Instagram Campaign Example #2: Red Bull.
From campaigns like the most recent Gillette ad that combated the idea of 'toxic masculinity' to the polarising #bloodnormal campaign promoted by Libra - there's been no shortage of examples of social media marketing that's pushing the boundaries. Marketing teams use Facebook, Twitter, LinkedIn, Instagram, and Pinterest to share content. 18. 12 social media campaign examples Spotify Wrapped With that in mind, let’s take a look at some of the different mobile marketing campaign types and some of the most innovative mobile campaign examples that worked to reach and engage customers. Jan 5, 2024 · Learn from 17 examples of successful social media campaigns that stood out from the crowd and engaged customers. That said, brands shouldn’t use Aug 2, 2019 · 13. Jun 24, 2024 · 3. Airbnb's #WeAccept campaign is an inspiring example of social activism through social media. But the promotion shouldn't end on the day of the event. We scoured the internet, filtered the not-so-great ones and came up with this list of 60 hard-hitting ads that deal with social, environmental, health and other issues. By using an ad campaign on social media, you can increase brand awareness, drive website traffic, generate leads, and boost sales Oct 30, 2021 · With a social media campaign, all you need is a plan and a few examples to motivate you. For example, say I was running my user-generated content (UGC) campaign on social media, email, and our blog. Lego’s Commitment to Sustainability. Create empathy in your audience by showing real, inspiring people. May 21, 2024 · The 5000 samples offered as incentives for pinners were lapped up within the first 5 days of the campaign. Under Armour: Rule Yourself. Do you want to increase engagement on your social media page? If so, holding an exciting contest is an excellent way to do it! In today's social climate, we're increasingly seeing the presence of socially responsible advertising and marketing campaigns across our news feeds. If your campaign involves multiple marketing channels, it’s wise to define how you’ll measure your campaign on each medium. It all gets a bit confusing, but specific social media goal examples can help contextualize it for you. Social media marketing campaigns can vary in scope and complexity, ranging from short-term initiatives focused on specific events or promotions to long-term strategies aimed at building and maintaining a brand’s online presence. Beyond telling a story, the brand leveraged promotional activities in which people could participate. It takes a lot of nerve for a brand to admit they forked up, and that’s exactly what Kraft did. Post pandemic, the brand is taking the opportunity to refresh its image, harkening back to its roots in the music industry and trading flat icons for bolder, more dynamic visuals. 12 social media campaign examples Spotify Wrapped Jan 20, 2022 · For example, here’s what the beginning of a defined campaign looks like in Sprout Social’s platform. As illustrated by these 10 examples, social media campaigns are multifarious. Mar 21, 2022 · Brands use many platforms to run social media campaigns, such as: Facebook; Instagram; YouTube; Twitter; LinkedIn; Pinterest; Reddit; TikTok; Plus, most brands use multiple channels for their social media campaigns. org. S. Instagram campaign examples. The app’s Pregnancy mode has revolutionized the way women can access important info, offering digestible and super-engaging Instagram-style ‘stories’ – rather than the more usual articles – tailored to the exact stage of Feb 22, 2023 · All the campaigns and designs mentioned above are great examples of how hiring a creative marketing agency can help your brand’s campaign achieve great results. Jul 8, 2021 · A more recent example is Rimmel’s 2018 campaign #IWillNotBeDeleted, which was aimed at addressing the problem of cyberbullying. Jan 7, 2022 · Starbucks is always attempting to involve customers in their business. The short-term rental company hit the ground running in partnering with international and regional nonprofits and governments to secure housing for up to 100,000 refugees. Feb 13, 2024 · 2. Apr 3, 2024 · Interactive Investor provided a set of KPIs, which Albert used to improve real-time PPC campaigns with demographic targeting, converting keywords, ad copy, campaign timings, and more. 12 social media campaign examples Spotify Wrapped Sep 1, 2023 · Here are five examples of successful social media advocacy campaigns: Social Media Advocacy Campaign Example 1: Post It Forward. The campaign was to celebrate the launch of Dior's Forever Foundation, which is a range with 67 unique foundation shades. Instead, consider live streaming certain parts of the event on social media. For example, Starbucks’ “Tweet a Coffee” campaign was an excellent example of consumer engagement and brand recognition. By using eye-catching images or videos and incorporating a call-to-action, you can encourage people to visit your website to learn more or make a purchase. Jan 15, 2021 · Social media campaigns play a key role for charities in building awareness, generating engagement, and crucially, helping to raise funds. Jan 20, 2020 · In this example, Urban Decay built a social media campaign on Pinterest where users could submit their best recreations of makeup styles that they've seen at their favorite music festivals. Customers want to participate in their competitions, building engaging contests on social media. Best of all, Twitter is also celebrity-heavy, allowing you to interact with personalities who enjoy their fan base and often tweet back to fans. Get inspired. In response to the global refugee crisis, Airbnb released an advertisement during the 2017 Super Bowl, promoting inclusivity and acceptance. Jun 10, 2024 · 6 Examples of Viral Social Media Marketing Campaigns Here are some of the most successful viral social media marketing campaigns in the past few years. Seek to solve for the customer every step of the way. Influencer outreach programs Browse the best social media campaigns, examples, ideas and social media marketing projects including contests, games and similar applications from leading brands in 2024. Jun 7, 2023 · 6 notable viral marketing campaigns examples in 2024. We’ll look closely into each campaign, what they did, and what made them so successful. The following are some proven and tested types of social media campaigns examples by expert marketing strategists. The purpose of a social media advertising campaign is to effectively promote your brand, products, or services to a targeted audience on social media platforms. The campaign focused on a real issue (lack of exercise among workers). Flo Health is the world’s most popular female health app. Jun 22, 2023 · Nonprofit Awareness Campaigns FAQ; Launching a Nonprofit Social Awareness Campaign: 7 Steps; Tips for a Successful Awareness Campaign Strategy; Top Nonprofit Awareness Campaign Examples; If you’re ready to spread the word about a cause that’s close to your heart, let’s dive in! Nonprofit Awareness Campaigns FAQ Aug 1, 2018 · 2. Uniqlo Jun 24, 2024 · 2. Social media insights enable you to build out the five components of a strong campaign with ease and confidence. Livestream events. Billboards and posters near campsites and tips on how to put out controlled fires properly are other methods. Brand authenticity has never been more crucial to a business’ success, and companies that have dedicated themselves to the greater good instead of solely to their bottom lines have seen a remarkable surge in support – and revenue. Here are eight examples of insipiring social campaigns from charities. First, let’s look at Facebook ads. Cheetos' Snap to Steal Snapchat Campaign From Gandhi’s passive resistance to LGBTIQ+ Pride, history holds great examples of grassroots campaigns that have gone on to change the world. Tip: In today’s climate, people want to know where your brand stands, for example, on environmental or social issues. Now that we’ve set the scene, let’s jump into seven social media campaign examples and their Jun 13, 2024 · 9 social media goals [examples] The goals of social media marketing should always reflect your specific business needs. PowerlessQueen by NGO Project Nanhi Kali . Now that you know what a social campaign is and how it can help you improve your business results, it’s time to talk about 10 successful social media campaigns that managed to generate amazing results while gaining the appreciation of audiences worldwide. There are holiday emails, social media posts, and TV ads — oh, my. This one for literacy. 67 Shades of Dior Campaign. Discover how Spotify, McDonald's, Dove, Apple, and more used creativity, trends, and social issues to boost their brand awareness and loyalty. 21. Jul 20, 2023 · A social media budget is a document that specifies how much you plan to spend on social media over a specific time, e. Y2K nostalgia is in full force, and Pepsi took to social media to showcase its reinvented visual identity. The project consists of a channel that delivers content from Air Jordan blog, Jordan. Exactly. Facebook ads are great for helping you showcase your products or services and building your brand. The campaign blew up on social media and went on to win multiple awards. It was part of a campaign intended to We have 35 examples broken down into the following five categories: Best pop-up brand activation campaign examples (12) In-person activities, scavenger hunts, & gamification for brand activation (10) Virtual, online & digital brand activation ideas (5) Creative social media brand activation ideas (5) Educational brand activation ideas (3) 5. This platform is one of the most popular social media networks for advertising. Aiming to amplify the voices of those affected by the crisis, the campaign has met with politicians to lobby for change. We provided a press office function, coordinated media interviews, created social media graphics and worked with celebrities to promote the campaign. Wildfire prevention The iconic Smokey the Bear is one example of a social marketing campaign aimed at wildfire prevention. Starbucks is a well-known coffee company that entered a collaborative social media campaign with Mermaids, a transgender and gender-diversity NGO. What Is Paid Social? Paid social uses social media channels to display advertising content to a targeted audience interested in your product or service. The tables of polygamy might just turn. 12 social media campaign examples Spotify Wrapped Aug 28, 2023 · Inspirational Examples of Powerful Social Campaigns. Through thoughtful design, digital media, and content creation, you’ll be able to effectively reach your target audience and consistently stay one step ahead of the competition. That is precisely where this guide comes into play! What Are the Types of Social Media Campaign? Mar 1, 2024 · Here are 12 noteworthy social media campaign examples by companies ranging from small businesses to major brands, plus takeaways to implement for your own campaigns. It’s time to sell out on TikTok. See a real-life example of a successful social campaign in 25 Inspiring Rebranding Examples Whether you’re looking for inspiration for your own rebranding project—or just love a good before and after—these diverse brands strike the perfect balance by focusing their messaging, elevating their aesthetic, and creating a stronger brand experience at every level. TikTok ads have the potential to reach over 945 million users aged 18+, and, in general, TikTok is one of the best social media channels out there for businesses to reach millennial and Gen Z investors. Engage, Engage, Engage. This sports apparel Feb 21, 2023 · What makes a viral social media campaign? Social media campaigns are a series of events that a brand fleshes out to improve brand awareness, social media user interaction, and business strategies through targeted advertising. Pepsi’s New Visual Identity. So, if you’re wondering how to create rockstar social media campaigns, we’ve got you covered. In this article, we will explore what social campaigns are, the different types of social campaigns Mar 1, 2024 · Here are 12 noteworthy social media campaign examples by companies ranging from small businesses to major brands, plus takeaways to implement for your own campaigns. So, here come some of the best and most striking public service campaigns, that have in a very clear and unique way succeeded in getting their messages through and making people look up. This campaign effectively utilized brand storytelling and incorporated social media metrics to engage their audience and achieve significant results. If you have an upcoming marketing campaign for a new product feature, or a holiday promotion that you want to capitalize on, or maybe you’re releasing a brand-new product, you will want to plan a social media marketing campaign to help spread the word. For example, Shutterstock created its “Shutterstock Presents” channel on YouTube — which currently has over 26,000 subscribers — to showcase the artists who create the photos, illustrations and music consumers can find on the platform. May 29, 2018 · In today’s world, social media can be a highly effective way to increase brand awareness and bring in customers -- but only if it’s used the right way. Kraft. Socal Media Campaign Examples. Dec 9, 2021 · Social media campaigns take many forms . May 11, 2023 · Launched by Shelter in Birmingham, this campaign aimed to uncover the extent of the housing crisis in the country’s second city. We played this as children on our phones, now we are playing this with our lungs. Snickers Hold an exciting contest. Literally: let’s use TikTok marketing to boost sales for your brand. Campaigns are defined by their objectives: winning a particular housing reform; overthrowing a dictator; convincing the city council to undo a repressive ordinance; or getting sweatshop multinationals to allow unionization in their factories. New York Presbyterian Hospital Campaign: Patient Stories. Trends may quickly rise and fade away, but the right campaigns can more easily go viral. g. To truly grasp the power of social campaigns, it's worth exploring some of the most successful examples. Oct 17, 2020 · There are different social media campaigns ideas for different audiences on different platforms. Brilliant Social Media Campaign Examples to Learn From 1. Over 300 million women have downloaded Flo, and 55 million use it on a monthly basis. These campaigns not only reached millions of users but also made a significant impact on their respective brands' visibility and customer engagement. Your awareness campaign should connect back to your overall charitable mission. 35 examples of the best social media campaign examples on the web. Mobile Marketing Campaign Types. Healthcare, in particular, is a perfect candidate for telling uplifting success stories of patients who were saved by the care of a medical center. Here are 10 examples of when brands have taken a stand in campaigns. 12 social media campaign examples Spotify Wrapped May 10, 2024 · To make sure your social media campaign is as successful as possible, follow our 7 steps to plan and structure your campaign strategy. You can find some of these and other social media campaign templates scattered all over the internet. So when a brand can push through that with a truly unique, attention grabbing, and lively campaign, then it's a job well done for brand awareness and authentic engagement. It is the second most popular company in terms of digital ad spend in the U. Their joint campaign, #WhatsYourName, was implemented on Twitter, Instagram, Facebook, and YouTube in 2020. Hopefully, you found some inspiration to start your campaign, and if not, we have many more examples on the blog. Some social management tools, like the one in Marketing Hub, will even connect your social campaigns to your CRM, so you can keep track of visits and leads. This staggering one liner. 2. Clever use of a magazine to spread awareness about eye donation. Related blog posts: 3 Top Social Media Fundraising Campaign Examples; Social Media Feed On Website Examples Sep 20, 2017 · These are just two of the findings of a recent Aflac survey into the potential business impact of ethical commerce and corporate philanthropy. Jul 20, 2019 · Here’s an overview of 25 brands hitting home runs in 2019 with the best social media campaigns. A host of highly successful social media campaigns; Key Takeaways. Feb 18, 2021 · The events of 2020 brought brand purpose to the forefront, with consumers increasingly expecting brands to speak out about important social issues. Feb 1, 2024 · Wrapping Up: Inspiring Social Media Marketing Examples for 2024. What Is It? Red Bull didn’t start out using Instagram as its main social media source. 9. 1. The tool created nearly 10,000 different text ads and delivered a 286% increase in keywords, helping Interactive Investor gain an impressive 89% share of voice Feb 3, 2023 · Social marketing examples centered on environmental causes can include: 1. . Dec 16, 2021 · We’ve done some research to showcase five successful campaigns that made waves across social media platforms. As a popular gym chain in the United States, Planet Fitness had to adapt its approach when faced with pandemic-induced closures. ” Mar 1, 2024 · Here are 12 noteworthy social media campaign examples by companies ranging from small businesses to major brands, plus takeaways to implement for your own campaigns. For most businesses today, storytelling is a boon for their branding. Flo Health. Sounds exciting, right? Facebook ad examples. Since the start of the campaign, Birmingham City Council has declared a housing emergency The success of this campaign approached a tough social matter and highlighted the brand values of Gillette. 12 social media campaign examples Spotify Wrapped Jan 13, 2024 · Back in April 2016, Amnesty International launched a social media campaign designed to highlight the problem and inherent ridiculousness of homophobia. A campaign content template to write and store every message you plan to send. Facebook Social Media Campaign: Carlsberg Mar 1, 2024 · Here are 12 noteworthy social media campaign examples by companies ranging from small businesses to major brands, plus takeaways to implement for your own campaigns. Those are prime examples of successful advertising—the ones that uninvitedly shove themselves into your brain and refuse to leave, embedding their message so you are sure not to forget. Each campaign is a testament to a well-coordinated marketing effort, showcasing what can be achieved when a solid strategy is in place. Alrighty, team. From standing up for brand values to engaging users in creative participation, the key takeaway is clear: successful digital PR campaigns require creativity, a deep understanding of your audience, and a Nov 1, 2021 · Every year, as soon as Halloween is behind us, it seems like the floodgates open. This award winning campaign. Nike’s #Justdoit Campaign was built upon inspiring individuals to push their limits and achieve greatness. 19. 7. Social media KPIs are values used by digital marketing and social media marketers to measure the performance of social media campaigns. Mar 25, 2024 · This unique Nike social media campaign is born from the collaboration between Nike Air Jordan and Facebook Messenger. Some campaigns can even contribute to several goals at once. 4. , a month, a quarter, or a year, and creates a clear understanding of the costs associated with running your social media campaigns. Join (or begin) a conversation on social media as a brand to show what you’re passionate about. Instagram Campaign Example #2: Red Bull. To make your social marketing campaigns as super-effective as our top 21 examples of social marketing, they must accomplish these 7 specific goals: 1. Throughout the campaign, the cosmetic company gave away free festival tickets to Pinterest users that created the best boards featuring festival looks. Jan 26, 2024 · Twitter social media campaigns. Mar 9, 2022 · Top 10 Successful Social Marketing Campaign Examples. Mar 9, 2024 · 7. The campaign encouraged people to overcome prejudices and open their doors to those in need. Mar 1, 2024 · Here are 12 noteworthy social media campaign examples by companies ranging from small businesses to major brands, plus takeaways to implement for your own campaigns. Simultaneously, campaigns win solid victories for social justice. In this section, we’ve rounded up six spectacular examples of viral marketing to inspire, delight, and entertain you. Create original, humorous hashtags. A unique sports marketing campaign example, Under Armour’s Rule Yourself Campaign struck the right emotional chords. I’ve organized the examples by channel so you can reference these brilliant campaigns as you plan social media strategies for the year. How can you create the Best Social Media Campaign. 20. In-depth breakdowns of what made these social media campaign examples successful in the first place (and major takeaways you can apply to your own social media marketing ). Jan 29, 2024 · In this article, we share paid social media examples, explain the benefits of these campaigns, and show you a simple step-by-step guide to creating your own paid social strategy. A social media campaign is one of the best ways to promote your events. A social media calendar template to record the dates you are going to publish your message on. Example 1: Dove's Campaign for Real Beauty Jul 5, 2024 · The Purpose of Social Media Advertising Campaigns. All Social Media Campaigns Jun 9, 2023 · A shared inbox can be useful for this; putting your social messages, emails, and chat threads into one place. 17. Logitech: BS Detection Spoof We’ve seen some great public service announcements recently which made us wonder – why not do a post on the best PSA campaigns in the last couple of years?. We’ve put together a list of creative social media campaign examples to help get you on the road to a successful campaign and skyrocketing your brand. Craft your awareness campaign message. The most successful social media campaigns are measured consistently performance-wise. It is, therefore, natural that this kind of power should and would be employed in making a statement and raising awareness on important social issues and causes. Aug 22, 2023 · The Nike #Justdoit Campaign is a notable example of a successful social media campaign. Jun 7, 2024 · Work with your social media team to build a campaign message that encourages participation and creativity among your audience. Jul 3, 2024 · For advertising an upcoming event: Ticket sales, vendor or entertainment bookings, and social mentions. It’s called social media for a reason. As one of the most reputable companies in the world, Lego aims to not only help children develop through creative play but also foster a healthy planet. Jun 6, 2019 · 6 Corporate Social Responsibility Examples 1. Lego: Extending across your audience’s interests Nov 8, 2019 · With any social media campaign, behind-the-scenes content can show off your personality and broaden your content. 14. Jan 25, 2024 · Social media marketing campaign example Planet Fitness is an excellent example of a company that effectively capitalized on the challenges posed by the COVID-19 pandemic and social media campaigns. Feb 26, 2024 · These unique digital PR campaign examples illustrate the diverse ways in which brands can use digital platforms to achieve their PR objectives. Twitter is now the social media center for customer support queries. Campaigns have a goal. #WhatsYourName – Starbucks. In the mobile marketing campaign examples that follow, here are some common themes that you might find: Jul 3, 2023 · A paid social strategy could involve creating a social media campaign targeting users interested in similar products. 12 social media campaign examples Spotify Wrapped Apr 13, 2020 · A well-rounded platform should give you the data you need before crafting your social campaigns, such as the themes, concerns, and images that are important to your audience. 16. 8. Without warning, there are holiday marketing campaigns everywhere, with countless businesses rushing to cash in on a spending frenzy. 15. The company commissioned a survey which suggested that one in four women aged 16-25 have experienced cyberbullying (which also often caused them to delete photos from their social media, hence the name of the campaign). On the International Women’s Day last year, Nanhi Kali and WAT Consult, part of Dentsu Aegis Network has launched a social media campaign called “PowerlessQueen” with a core objective of raising donations for Project Nanhi Kali that helps to educate underprivileged girls Check out these stellar social media campaign examples to ramp up your social media marketing strategy: 4. Dec 6, 2023 · One brand campaign that stands out is Airbnb. In many ways, social media is an ubiquitous landscape for marketing. Social campaigns are an effective way for businesses to reach their target audience, build brand awareness, and increase customer engagement. Social media marketing is a multi-channel strategy. Recycling Social media has become an integral part of our daily lives, and businesses have been quick to leverage this powerful tool to engage with their audiences. When ads like these are used to spread the word about important and controversial social issues, it creates a winning combination of newfound awareness and Mar 1, 2024 · Here are 12 noteworthy social media campaign examples by companies ranging from small businesses to major brands, plus takeaways to implement for your own campaigns. Seat belts save, period. FareShare’s campaign, which resulted in extensive media coverage across the UK, generated an additional £200,000 of funding; enough to provide 400,000 meals for vulnerable children across the UK. Jul 14, 2021 · Those white letters over a dark or black background embodied a message consistent with past Nike efforts around social issues, like 2017’s “Equality” spot or 2019’s “Never Stop Winning Feb 1, 2018 · A campaign plan template that will allow you to lay out the entire plan for each of your social media campaigns. Netflix - "Wednesday" CampaignWhat They Did Right - Applied new series' dark humor into the social and traditional marketing mix. 11. Jun 29, 2022 · The Boss PR campaign highlighted women like Katharine Johnson, the NASA mathematician responsible for the calculations that sent Apollo 11 to the moon. A short video shot in a pet shop, it shows customers approaching the turtle tank and seeming very interested in the turtles – that is, until the store assistant reveals that they are gay. The Gold Winner for the Best Beauty Campaign at the 2020 Influencer Marketing Awards was Dior, who teamed with the influencer marketing agency, Buttermilk. Research shows that donors who understand and are connected to a nonprofit’s mission have a higher likelihood of completing their donations and staying engaged beyond the single campaign. What are social media giveaways and contests? Before we jump into examples, let’s review what social media giveaways and contests are and why your brand should create one. . So whether your business is new to social media marketing, or a seasoned veteran, these campaigns can give you insight into running campaigns that consumers respond to. 7 must-haves for successful social marketing campaigns. More recently, young people have been at the forefront of some of the most impressive environmental and social justice campaigns to shape our future. But many goals can apply to almost any social media campaign. Arrival Jan 25, 2024 · Another 20 amazing social media marketing campaigns from Indian brands. As you’re creating your social media campaigns, keep these lessons in mind to make sure you’re not offending your audience or crossing the line into being insensitive towards a wider Mar 25, 2021 · A recent tweet from Burger King UK that read "women belong in the kitchen" on International Women's Day left a bad taste in the mouth of social media users. Use popular influencers to kickstart the campaign and create a unique hashtag to track and promote the challenge. Apr 12, 2024 · In this article, we take you through how to launch a social media giveaway or contest and share 12 ideas that will help you connect with your audience and convert customers. For creating this Nike social media campaign, the brand teamed up with conversational AI platform Snaps. Other examples include Nobel Prize winner Lise Meitner and First Lady Edith Wilson. Post It Forward is a user-powered campaign launched by Tumblr in May 2015 to promote positivity and support within online communities. With a mission statement, specific objectives and an established timeline, you’ll be much more likely to follow through and keep your campaign on track. 12 social media campaign examples Spotify Wrapped Feb 25, 2024 · Here are a few powerful social media campaign examples to spark your creativity. Netflix extended Halloween to Christmas Time to bolster its new series "Wednesday," a spin-off from “The Addams Family. Tweet Sep 19, 2023 · Inspiration can strike anywhere at any time, so with the help of experts we’ve curated a list of 23 impactful advertising campaign examples to help you understand what an ad campaign is, the types of campaigns you can create, and the elements you should include in a successful advertising campaign. com, and Jordan News weekly to the users. Apr 27, 2022 · Examples Of Creative Social Media Campaigns. Creative Fashion Social Media Campaign Examples 1. wxbcaadarxacahapzkqd